In 2011, to help National Societies scale up their work in promoting disaster risk reduction (DRR) to the public, the Insert 'International Federation of Red Cross and Red Crescent Societies (IFRC) published Public Awareness and Public Education for Disaster Risk Reduction: a guide. The guide provides operational guidance in support of IFRC's Strategy 2020 and Framework for Community Safety and Disaster in the Face of Disaster Risk. This focus is reflected in the core pillars of the Framework, including common approaches, minimal tools and guidelines and standardized messages. The guide highlights key messages as playing an important role within all four of the key approaches outlined in Chapter 3 of the guide (campaigns, participatory learning, informal education and formal school-based interventions). Key messages are also vital in fulfilling the principles of consistency, legitimacy and credibility, scalability and sustainability, detailed in Chapter 4. Key messages that are clearly formulated, detailed and evidence based are essential ingredients that form the foundation for a culture of safety. They convey shared understanding through strong, unified messages achieved through a broad consensual process.
This supplement of the key messages for DRR is designed to be a tool for practitioners internationally to use in a consensus-building validation process. The IFRC invites National Societies, National Disaster Management Organizations, non-governmental organizations (NGOs) and inter-governmental organizations (IGOs) to be part of a global validation project with the objective of developing a comprehensive multi-regional set of key messages for the World Congress of Disaster Reduction, marking the culmination of the 2005–2015 Hyogo Framework for Action (HFA).
Public awareness and public education for disaster risk reduction: a guide
This guide is designed to help support practitioners to plan and develop public awareness and public education efforts for disaster risk reduction.
English, Spanish, Arabic, French, Russian
Public awareness and public education for disaster risk reduction: key messages
Harmonized messaging is a key goal in disaster reduction awareness, and is particularly important when it comes to scaling-up efforts to create a culture of safety. To promote consistent actions to the public, we need key safety and resilience messages.
English, French, Spanish, Arabic, Russian
Published by International Federation of Red Cross and Red Crescent Societies, Geneva, 2013